IKB – 30 Years - MARCO STREBINGER

IKB – Innsbrucker Kommunal Betriebe
Concept, Campaign, Print, Digital, Motion

One for All: Serving Innsbruck for 30 Years.

Posters

The Innsbrucker Kommunalbetriebe (IKB) recently celebrated their 30th anniversary. To mark this milestone, I developed a campaign concept that reflects their longstanding commitment to the citizens of Innsbruck. My approach was straightforward: move away from unrealistic stock photos and instead focus on authentic, mood-setting imagery and informative communication.

The campaign centered around the principle of honesty. I believe that the people of Innsbruck deserve genuine and transparent communication from their essential service provider. By showcasing real images and straightforward messages, I emphasized IKB's dedication to being a trustworthy and reliable part of the community. This included using authentic photographs, capturing everyday moments and the natural beauty of the region. Additionally, providing clear and concise information about the various services IKB offers, ensuring every piece of communication is accurate and relevant.

Even though the campaign never moved beyond the concept stage, it doesn't diminish its creative potential. This concept showed that authentic communication and real imagery could enhance the relationship between IKB and the community it serves.