Durex – First Times - MARCO STREBINGER

Durex USA
Campaign Development, Creative Direction, Digital, Video

Experiencing "First Times" with Durex

Durex's "First Times" campaign taps into universal first-time encounters. It highlights emotions, excitement, and nerves linked to these moments, stressing the need for safe, enjoyable experiences.

"Every First is Special. Make it Safe with Durex." captures the campaign's core. This slogan emphasizes these key moments and Durex's role in ensuring safety and pleasure.

The campaign's creative direction evokes intimacy and comfort. A warm color palette creates an inviting atmosphere. The typography balances simplicity and sophistication, conveying excitement and tenderness. High-quality images show diverse couples in various "first-time" scenarios: first dates, kisses, and intimate moments.

The campaign leverages various digital content formats to maximize reach and engagement. These include short-form videos, interactive challenges, user-generated content, and live Q&A sessions. Educational snippets, expert advice, and real-life stories form the core of the content strategy, all designed to spark conversations about safe first-time experiences.

The "First Times" campaign aims to forge strong emotional connections with the audience. We expect increases in engagement metrics (likes, shares, comments, views) across all platforms. The campaign should boost Durex's social media following and drive traffic to their website. Ultimately, it aims to boost product sales by reinforcing that every first time matters and should be safe with Durex.